Americas Smoke Screen-Portion Essays - 1168 Words

America’s Smoke Screen- My Portion (Alice McDowell-Bryant) This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what†¦show more content†¦These actors and actresses were paid by the tobacco companies to promote smoking. (Tye, J. 2010) As a result of these actors and actresses promoting the use of tobacco, many people were encouraged to smoke cigarettes. If one were to ask a person who began using tobacco duri ng this era why, he or she started to smoke, the answer he or she would give would most likely be, â€Å"I wanted to be like John Wayne, or Joan Crawford.† Today the tobacco industry is barred from directly recruiting celebrities to endorse smoking. Therefore, tobacco companies have begun to use covert advertising in movies. This has proven to be a very profitable tactic for the tobacco companies. Covert advertising in films have helped the tobacco industry to target new users of tobacco. In this type of advertising cigarette makers receive more advertising time for their money than just a quick glance of a cigarette pack or an advertising billboard. In almost every movie with covert cigarette advertising, there are scenes in which a few of the characters smoke; typically these characters are smoking in a manner that glamorizes the use of tobacco. (Tye, J. 2010) The communication model used in this type of advertising can be labeled as either Communication as Action or Communication as Interaction. In the Communication as Action model, the sender sends the message, andShow MoreRelatedThe Attack Of The And Pearl Harbor Attacks991 Words   |  4 PagesNeither of us ever made it to work that morning and I would not see my wife until the next day.† C. The damage caused to the North Tower by the first plane destroyed any escape routes from above the impact zone, trapping 1,344 people above in fire and smoke. On the other hand, the second plane had more of an off-centered impact as only a single stairwell was left intact to be used in the South Tower. However, not many people managed to pass through it before the tower collapsed. D. After almost an hourRead MoreThe Terrorist Attacks And The Aftermath Of 9 / 111037 Words   |  5 PagesNeither of us ever made it to work that morning and I would not see my wife until the next day.† C. 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